SEO is the digital approach to growth. Do it correctly, and you will increase not only your website's visibility within search engines as well as your click-through rate.

We have curated the top 10 statistics from search engines to ranking factors to put things into perspective. Some of these facts and figures are certainly mind-boggling.

SEO Statistics That May Surprise You

1. On average, 53% of all site traffic comes from organic searches. With Google heavily investing in increasing user experience and delivering the most relevant results, this channel is only likely to continue going up as time goes on.

2. Appearing first in Google's search results for any given phrase, on average, will see a 32% CTR (Click Through Rate). For example, if there are 10,000 searches per month for any given phrase, the URL that appears first will see around 3200 organic hits per month from this term.

This number can fluctuate depending on various factors such as industry, branded vs non-branded keywords, the number of ads displayed on any given search and featured snippets.

3. 75% of users do not look past the first page of the results when searching for a product or service. In terms of CTR, appearing on the 2nd page of the results will see a CTR of less than 1%.

4. Like it or not - Google is the most widely used (not surprising) search engine. Their market share stands at just under 93%. Bing is runner up with just under 3%. That has to be embarrassing for Microsoft, right?

5. There are over 200 ranking factors that determine where a webpage ranks in Google search. Some are well known, some are myths, and some are education guesses based on years of studies. Every ranking factor can have over 50 variations, as confirmed by Google.

6. With billions of searches per day and trillions of indexed URLs, it's no surprise that circa 90% of all web pages get no organic traffic at all. Now is the time to check your traffic stats and start optimising for those thin pages.

7. In a study carried out by Ahrefs, 1.9 billion search terms have been analysed, and the results showed that 92% of them received ten or fewer searches per month. That is why keyword research is crucial to the success of organic growth

8. On average, 40% of users abandon a site that takes longer than 3 seconds to load. Have you looked at your bounce rate in Google analytics and compared it to your loading speeds? Doing so will give you great insight into areas that would benefit from improvement.

9. More than half of all web pages in the top 10 results of Google are at least three years old. If your domain is new, do not give up – SEO is a marathon, not a sprint.

10. We mentioned above that there are over 200 ranking factors. But what are the top-ranking factors? Content and links. The top two factors that directly influence your ranking positions are your content and the backlinks your website has managed to acquire. Concentrate on the former, and the latter will build naturally.

Are you interested in learning more about search engine optimisation? We regularly post guides and insights, so keep checking our blog.

Speak to an SEO strategist

Growing a business online is hard, but it doesn’t have to be. Speak to our SEO strategist today and find out how we can help you drive organic growth. We'll also provide you with a free comprehensive website audit with actionable recommendations. Give us a call on 01432 483163 or send us an email.