Some of our thinking

How to track conversions with GTM

Do your website visitors convert into leads or sales? Find out with Google Tag Manager As a business, you probably have a set budget for digital marketing. But if you’re not tracking your conversions, you’re not measuring your return on investment. Rather than guessing if your digital marketing strategies are working for you, use conversion...

Chrome to start blocking mixed content

Chrome browser will soon block sites that mix HTTP (non-secure) with HTTPS (secure) content Google has recently announced that its Chrome browser will start to block web pages that feature mixed content, beginning at the end of the year. Now is the time to make sure your SSL’s are configured correctly to ensure no disruption...

Have you been affected by the latest core update?

Google Sep 19 Core Update Rolled out Last Week Google rolled out its latest broad core updates last week, which by now should have rolled out for everyone. What is a core update? A Core update is when Google makes adjustments to its search engine ranking algorithms. These ‘broad’ updates roll out every quarter with...

A faster website means improved online conversions

Speed up your website and improve your conversion rate The speed of your websites makes the world of difference not only to your search engine rankings, but also to your bounce rates and conversions. On average, a website that takes 3 seconds to load will have a 38% bounce rate. What’s a bounce rate? A...

Keyword Research – The Beginners Guide

Keyword Research for Beginners Keyword research is pivotal if you want to maximise your return on investment from your company website. Making informed decisions about your keyword placement within your metadata and content, rather than guessing what your customers search for, can have a huge impact on your search presence as well as your conversion...

Sitemap, Robots and Search Engine Optimisation

Optimise your Sitemap and Robots.txt for improved SEO Creating a sitemap and robots.txt file is a simple, yet important part of optimising your website. As a business, you will want your site to be found in the search results and creating these two files will help search engines identify what pages you want to be...
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