LATEST NEWS

Using A/B testing to increase your conversions and sales

SEO is important. Do it right and you’ll boost your search presence above your competitors. Higher rankings means your business gains more exposure online and an increase of potential customers. I say potential because increasing your traffic is great, assuming that traffic isn’t going to waste. Once you’ve got your business to the top of...

Are you utilising next-gen image formats?

Images account for around 50% of a website’s weight. Optimising your site to be lighter, means faster loading times and speed is a big key to improved rankings and conversions. Therefore, optimising your images on your website is a crucial search engine optimisation technique. There are various ways of optimising your images before uploading to...

Internet Protocol Evolution: QUIC Makes Websites Even Faster

QUIC is the base for the next generation of internet protocol, HTTP/3. It makes loading websites considerably faster for people who have poor connectivity. Website speed has been a ranking signal since 2010 and increasing load speeds helps not only with rankings but bounce rates. You want your website users to spend more time on...

Google Search Algorithm Update, March 12

Google broad algorithm updates occur several times per year (with smaller ones happening daily) though very few are confirmed by Google but instead are picked up via premium tools that monitor millions of indexed URLs and pattern changes. The screenshot below from our account shows the SERP volatility for the last 30 days being high...

SEO For Dummies – Simple Steps for Business Owners

As business owners, we all want to increase our visibility online and search engine optimisation is a great way of doing that. The truth is, we don’t all specialise in the field nor do we all necessarily have a digital marketing budget to outsource the work to an SEO agency. Most business owners have a...

Certificate of Excellence 2019 Award

Silver Scope Media has won the Bark, Certificate of Excellence 2019 award. Thanks Bark. That’s not a bad way to end the year. We provide a range of digital marketing services from managed to consultancy based. We have some great feedback from clients which can be found on Google, LinkedIn, or our review page.
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