Some of our thinking

A faster website means improved online conversions

The speed of your websites makes the world of difference not only to your search engine rankings, but also to your bounce rates and conversions. On average, a website that takes 3 seconds to load will have a 38% bounce rate. What’s a bounce rate? A bounce rate is when someone lands on your website,...

Keyword Research – The Beginners Guide

Keyword research is pivotal if you want to maximise your return on investment from your company website. Making informed decisions about your keyword placement within your metadata and content, rather than guessing what your customers search for, can have a huge impact on your search presence as well as your conversion rate and sales. You...

Sitemap, Robots and Search Engine Optimisation

Optimise your Sitemap and Robots.txt for improved SEO Creating a sitemap and robots.txt file is a simple, yet important part of optimising your website. As a business, you will want your site to be found in the search results and creating these two files will help search engines identify what pages you want to be...

Disavow spammy links before they impact your rankings

SERPs is a competitive battleground. Carry out optimisation techniques and continue to do so, and you’ll see a flow of traffic. Ignore, and your competitors will steal all the potential traffic that you could be getting instead. For those that don’t specialise in search engine optimisation, the tasks required to achieve decent organic traffic can...

Using 301 redirects to boost your organic traffic

here used to be a time when 30x redirects lost PageRank, though this hasn’t been the case since 2016.  Whether you’re using a 301 (permanent) redirect or a 302 (temporary) redirect, there are SEO benefits to be had if carried out correctly. What is a Redirect? A redirect is a way of sending both your...

Using A/B testing to increase your conversions and sales

SEO is important. Do it right and you’ll boost your search presence above your competitors. Higher rankings means your business gains more exposure online and an increase of potential customers. I say potential because increasing your traffic is great, assuming that traffic isn’t going to waste. Once you’ve got your business to the top of...
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