Web Design & Development

Crafting a sophisticated eCommerce experience with OrderWise ERP integration for a leading supplier of welding consumables.

Designed with a deep focus on user experience to promote online sales
The brief was clear. Redesign the old e-commerce website with a deep focus on UX (User Experience), performance and functionality which would promote online sales whilst also reducing the required input by staff for day-to-day management.
When developing the new e-commerce website for ESCCO, we ensured it had a clean design that was pleasing to the eye, an easy-to-read typography and an effective layout that would allow the consumer to find what they were looking for easily and quickly.


Brands Page

Shop Page

Cart Page

A beautiful yet rich, mobile experience
With half of all internet traffic originating from mobile, creating a mobile-first experience was crucial in reducing cart abandonment and increasing e-commerce sales. Aside from the design being naturally responsive, we also looked at mobile-specific design and functionality, such as the quick access bar, which gave direct access to the user's account, product categories, instant search, and the shopping cart.

Improving the buyer's journey with custom e-commerce functionality
We thought of every detail from the use of quality photography, great navigation and advanced search and filtering abilities. The search function allows customers to find products by SKU as well as product names and the filtering system is AJAX based which means that results are updated in real time without the need of refreshing the page.
We integrated live chat with a call back feature that would automatically connect the client to the customer upon request as well as a host of other features from custom pricing to OrderWise ERP integration. The full list of features can be seen below.
UX user

Frontend Development

Improving the customer's shopping
experience with added functionality

Integration Features
  • 360° Photos
  • AJAX Search
  • Product Filters
  • VAT Toggle
  • Klarna
  • Address Lookup
B2B user

Custom Pricing

Advanced pricing flexibility
for wholesale and promotions

Pricing Features
  • Tiered
  • Bulk
  • Group
  • Customer Specific
  • Buy X Get Y
  • Cart Discounts
  • & Much More
ERP user

OrderWise Integration

Syncing customer records, orders,
and more to OrderWise ERP

Integration Features
  • Product Prices
  • Orders
  • Customer Records
  • Inventory
  • Courier Tracking
  • & Much More
STAFF user

Backend Development

Custom e-commerce functionality
developed in the backend

Integration Features
  • Courier Tracking
  • MailChimp Integration
  • Partial Shipments
  • Customer Permissions
ADS user

Google Product Feed

Syncing product data to Google
Merchant Center for product ads

Product Feed Features
  • Price Sync
  • Inventory Sync
  • Availability
  • Granular Control
  • Exclude Products
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Silver Scope Media

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