Category

Search Engine Optimisation

How to increase your website traffic with one simple method

How to increase your website traffic with one simple method This simple tactic will multiply the number of visitors you get from search engines How would you like to increase your website traffic to your site using one simple method? Whilst SEO can be a technical field, this simple method can be carried out by...
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Should you manage and carry out your SEO in-house?

When it comes to SEO, is it best to use an agency or carry out everything in-house? Digital strategy for organic growth SEO is an essential digital marketing strategy for businesses looking to increase their organic growth. A great looking website doesn’t mean much if you’re not getting traffic to it. More visitors means more...
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Have you been affected by the latest core update?

Google Sep 19 Core Update Rolled out Last Week Google rolled out its latest broad core updates last week, which by now should have rolled out for everyone. What is a core update? A Core update is when Google makes adjustments to its search engine ranking algorithms. These ‘broad’ updates roll out every quarter with...
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A faster website means improved online conversions

Speed up your website and improve your conversion rate The speed of your websites makes the world of difference not only to your search engine rankings, but also to your bounce rates and conversions. On average, a website that takes 3 seconds to load will have a 38% bounce rate. What’s a bounce rate? A...
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Keyword Research – The Beginners Guide

Keyword Research for Beginners Keyword research is pivotal if you want to maximise your return on investment from your company website. Making informed decisions about your keyword placement within your metadata and content, rather than guessing what your customers search for, can have a huge impact on your search presence as well as your conversion...
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Sitemap, Robots and Search Engine Optimisation

Optimise your Sitemap and Robots.txt for improved SEO Creating a sitemap and robots.txt file is a simple, yet important part of optimising your website. As a business, you will want your site to be found in the search results and creating these two files will help search engines identify what pages you want to be...
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Disavow spammy links before they impact your rankings

Why you should disavow spammy links to your website SERPs is a competitive battleground. Carry out optimisation techniques and continue to do so, and you’ll see a flow of traffic. Ignore, and your competitors will steal all the potential traffic that you could be getting instead. For those that don’t specialise in search engine optimisation,...
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Using 301 redirects to boost your organic traffic

How to use 301 redirects to boost your organic traffic here used to be a time when 30x redirects lost PageRank, though this hasn’t been the case since 2016.  Whether you’re using a 301 (permanent) redirect or a 302 (temporary) redirect, there are SEO benefits to be had if carried out correctly. What is a...
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Using A/B testing to increase your conversions and sales

How to carry out A/B testing to increase your website conversion rate SEO is important. Do it right and you’ll boost your search presence above your competitors. Higher rankings means your business gains more exposure online and an increase of potential customers. I say potential because increasing your traffic is great, assuming that traffic isn’t...
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Are you utilising next-gen image formats?

The benefits of using next-gen image formats such as WebP on your website Images account for around 50% of a website’s weight. Optimising your site to be lighter, means faster loading times and speed is a big key to improved rankings and conversions. Therefore, optimising your images on your website is a crucial search engine...
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