If you use WooCommerce to power your online store, you’ll know that it’s a fantastic plugin that enables you to successfully run and manage an online shop. Chances are you have a customised theme, a selection of plugins (including WooCommerce) and customisations made to suit your needs, but an area that is often overlooked is the checkout process. It’s something that Shopify has done extremely well yet WooCommerce leaves it up to theme developers, and devs don’t normally focus on this area of themes.

Why is the checkout process an important part of the customers journey that shouldn’t be ignored? Because of cart abandonment. Cart abandonment is when a user has added a product to their shopping cart and doesn’t complete the checkout process.

Believe it or not, the average cart abandonment rate is 88.05% and whilst part of this is attributed to customers who are keeping a shopping cart active for future purposes (Think of the commercial investigation search intent) a large percentage of cart abandonment is due to the checkout process.

Did the user get a sense of trust from the checkout process? Was it fast and easy to checkout? Was the design poor in comparison to the rest of the site? Was the process long and complicated? There are many questions, but from a design perspective alone, would you trust this checkout page?

Or would you trust this more?

Making sure to not overlook the checkout process on your WooCommerce store can go a long way to reducing cart abandonment and increasing your online sales. Obviously, there’s more than can be done aside from design such as:

  • Adapting the checkout form to suit your customer’s needs
  • Adding tooltips that explain why certain checkout fields are required or optional
  • Adding address autocomplete functionality so customers don’t need to type in their whole address. You see this on big brand websites, so why should you miss out?
  • Enabling express payment options so no details need to be filled in at all.
  • Adding promotional messaging, trust badges or other information that’s relevant to the buyer’s experience

The good news is, it’s simple to do this and much more such as syncing your customer’s emails to MailChimp so you can grow your mailing list and let customers know of future offers.

Silver Scope Media in conjunction with CF Digital have been busy developing a WooCommerce plugin that offers all this functionality and much more. Best of all, our plugin is simple to use with features such as a drag and drop field editor and maps integration.

We’re launching in June so keep an eye out for more information. We’ll update this post when more information is available.