On-page SEO is the practice of optimising web pages with the goal of getting them to rank higher in search engines and increase organic traffic to your website.
On-page refers to changes that are made on the website itself, where as off-page SEO refers to external resources, such as link building. On-page ranking factors have a big impact on where your website will rank for your chosen keywords and phrases. But what does this optimisation process involve? Well, it includes a variety of areas such as:
Most of the advice online seems to be focused around keyword placement, though this isn’t the 90’s anymore and for some unknown reason, the web is still flooded with such advice. Google has come on a long way over the years. The algorithms used today in determining where a site appears within the search results takes into consideration hundreds of factors, not just keyword placement as is so commonly mentioned.
Today, Google understand context as well as content. Search intent has to do with the reason why people carry out a specific search. Are they searching for an answer to a question, a product, business opening hours, a service?
Google wants to provide its users with the best possible result. Its whole business model is built around doing so. Optimising for search intent is the key to success but how to go about this is different for every query, industry and business.
On-page optimisation is varied, to say the least. There are a lot of factors and above are just a few which have been listed. We not only keep up to date with the latest Google algorithm changes which happen several times per year, but we make sure that internally you’re carrying out the best practices to achieve the best possible results (for consultancy and training services).
Our managed search engine optimisation service is tailored to every business. Get in touch with us for a free consultation.