75% of users searching for a product never look past the first page of the results, whilst 70% of the clicks go to websites listed within the first five positions on the first page. Therefore, ranking highly for your products means the difference between high organic sales and virtually none.
For a lot of businesses, paid ads form part of their marketing strategy when it comes to putting their products in front of customers online. E-commerce SEO has the additional benefit of reducing the average CPC (Cost Per Click) associated with their product-related keywords by making their landing pages more relevant in the eyes of Google.
For business owners using Google Ad’s to advertise their products, what they may not be aware of is how Google calculates what their CPC will be. A product page/landing page that is more optimised can result in the business paying less per click but appearing above their competitor. Unlike other online advertising services where the highest bidder wins, Google bases their results of a QS (Quality Score) of the landing page in question.
We can help with not only improving your organic rankings, but also your CTR (Click Through Ratio), lowered advertising costs, and conversion rates. Get in touch to find out how we can help.