E-Commerce SEO

75% of users searching for a product never look past the first page of the results, whilst 70% of the clicks go to websites listed within the first five positions on the first page. Therefore, ranking highly for your products means the difference between high organic sales and virtually none.

There are various ways to optimise for e-commerce including Schema markup, keyword research, on-page SEO, and site structure to name a few.

For a lot of businesses, paid ads form part of their marketing strategy when it comes to putting their products in front of customers online. E-commerce SEO has the additional benefit of reducing the average CPC (Cost Per Click) associated with their product-related keywords by making their landing pages more relevant in the eyes of Google.

For business owners using Google Ad’s to advertise their products, what they may not be aware of is how Google calculates what their CPC will be. A product page/landing page that is more optimised can result in the business paying less per click but appearing above their competitor. Unlike other online advertising services where the highest bidder wins, Google bases their results of a QS (Quality Score) of the landing page in question.

We can help with not only improving your organic rankings, but also your CTR (Click Through Ratio), lowered advertising costs, and conversion rates. Get in touch to find out how we can help.

Some of the many areas we cover

Local SEO

Increase your search presence whilst targeting a local audience in a specific area that your business operates in.

International SEO

For businesses looking to increase brand awareness and search visibility on an international level.

E-Commerce

For businesses that generate revenue directly through their website, improve product visibility, conversions and sales

On-Page SEO

The practice of optimising individual web pages to improving ranking positions. Covering several areas of SEO.

Technical SEO

Improving user experience, metrics and your conversion rate through structure, design and (A/B) split testing.

Website Audit

Website analysis of all factors affecting search engine visibility. Identifying errors and areas of improvement.

Speed & Performance

Speed has been a ranking signal since 2010. Improving loading speed helps to reduce bounce rate and increase conversions.

Research & Analysis

Gain insights into how your competitors perform organically. Discover untapped phrases by volume search and difficulty.

Penalty Recovery

Algorithm and manual penalty identification, recovery and avoidance strategies to get your rankings back.

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