Local SEO

Local SEO is the process of optimising for local search results. When users search for a phrase within Google’s search engine, different results can be shown to them dependant on their location when they carried out the search.

Local search might include search terms such as ‘near me’ or ‘in’, for example: ‘Digital marketing in Hereford’ or ‘SEO agency near me’ – however Google’s algorithms have got very sophisticated over the years that these days a Google search that doesn’t include localised words, still results in different results being shown dependant on the location of the user who carried out the search.

This means that businesses trying to reach local audiences can no longer rely on search queries that include locations keywords.

There are several benefits to local SEO aside from the obvious, including local business listings, AKA local pack. If you’ve ever searched for a product or service, you would have noticed that sometimes you’re presented with results that feature local business listings before the organic results. Normally these include 3 local businesses with quick links to the website, directions, reviews, phone number and opening times.

Depending on the type of product or service you provide, optimising for these positions can have a very high conversion rate as customers looking for services in certain industries such as solicitors or plumbers, for example, are more likely to make contact via phone through one of the results rather than browsing through the various websites listed below.

If you serve customers in a local area, we can help when it comes to local optimisation, helping you to be found first above your competitors. Get in touch with us for a free digital marketing consultation.

Some of the many areas we cover

Local SEO

Increase your search presence whilst targeting a local audience in a specific area that your business operates in.

International SEO

For businesses looking to increase brand awareness and search visibility on an international level.

E-Commerce

For businesses that generate revenue directly through their website, improve product visibility, conversions and sales

On-Page SEO

The practice of optimising individual web pages to improving ranking positions. Covering several areas of SEO.

Technical SEO

Improving user experience, metrics and your conversion rate through structure, design and (A/B) split testing.

Website Audit

Website analysis of all factors affecting search engine visibility. Identifying errors and areas of improvement.

Speed & Performance

Speed has been a ranking signal since 2010. Improving loading speed helps to reduce bounce rate and increase conversions.

Research & Analysis

Gain insights into how your competitors perform organically. Discover untapped phrases by volume search and difficulty.

Penalty Recovery

Algorithm and manual penalty identification, recovery and avoidance strategies to get your rankings back.

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