Local SEO is the process of optimising for local search results. When users search for a phrase within Google’s search engine, different results can be shown to them dependant on their location when they carried out the search.
Local search might include search terms such as ‘near me’ or ‘in’, for example: ‘Digital marketing in Hereford’ or ‘SEO agency near me’ – however Google’s algorithms have got very sophisticated over the years that these days a Google search that doesn’t include localised words, still results in different results being shown dependant on the location of the user who carried out the search.
This means that businesses trying to reach local audiences can no longer rely on search queries that include locations keywords.
There are several benefits to local SEO aside from the obvious, including local business listings, AKA local pack. If you’ve ever searched for a product or service, you would have noticed that sometimes you’re presented with results that feature local business listings before the organic results. Normally these include 3 local businesses with quick links to the website, directions, reviews, phone number and opening times.
Depending on the type of product or service you provide, optimising for these positions can have a very high conversion rate as customers looking for services in certain industries such as solicitors or plumbers, for example, are more likely to make contact via phone through one of the results rather than browsing through the various websites listed below.
If you serve customers in a local area, we can help when it comes to local optimisation, helping you to be found first above your competitors. Get in touch with us for a free digital marketing consultation.