Audience enrichment data is the key to making better search engine optimisation strategies. Combining first-party data from your own website with third-party data from SEO tools will give you a much better understanding of your target market audience. Gaining insights into your audience behaviour to discover what they search for, how frequently and what works for your competitors can give you the edge over the competition and help you rise to the top of your field from an organic result perspective.
Research and analysis should be at the top of your list if you want to reach the top of the results. Regardless if you’re utilising our managed SEO services or are managing your digital marketing internally – audience insights are going to play a key role in your marketing success.
There are a variety of methods for carrying out research and analysis. A few examples are listed below.
For a lot of businesses, getting a website developed and put live is the end of the digital journey. They focus on running their own business and the website is left online as a showcase. Sometimes they’ll add new products or update the news section but that’s about it. However, correctly optimising your website means understanding your audience. The correct data can mean the difference between at the top of the results or on page two and beyond. As most people don’t look past the first page of the results, it’s imperative that research and analysis is carried out as part of your SEO strategy, to ensure the best possible results.