Research & Analysis

Audience enrichment data is the key to making better search engine optimisation strategies. Combining first-party data from your own website with third-party data from SEO tools will give you a much better understanding of your target market audience. Gaining insights into your audience behaviour to discover what they search for, how frequently and what works for your competitors can give you the edge over the competition and help you rise to the top of your field from an organic result perspective.

Research and analysis should be at the top of your list if you want to reach the top of the results. Regardless if you’re utilising our managed SEO services or are managing your digital marketing internally – audience insights are going to play a key role in your marketing success.

There are a variety of methods for carrying out research and analysis. A few examples are listed below.

KEYWORD RESEARCH

It’s not uncommon for businesses to choose their targeted phrases based on nothing but internal decisions. ‘We want to rank for…’ is a common practice but doesn’t maximise on potential traffic. Search is evolving and the way people search for products and services vary dependant on different markets, sectors and location.

Whilst most searches in the B2B sector are still carried out from desktops, we’ve now come into an era where more than 50% of searches carried out are from mobile devices – with 20% of those being voice searches. The way we optimise for voice search is different from the way we optimise for desktop searches.

The keywords and phrases businesses target should be researched first using a keyword tool before optimising content and metadata on the website around those phrases. Not doing so means you’re guessing on what gets searched for more as slight variations in phrases can mean huge differences in monthly volumes and potential reach.

Keyword tools also have other benefits such as finding long tail keywords which are a lot easier to rank for as they contain less competition. Cost per click association, trends, related keywords and keyword difficulty are just a few of the many other insights you can discover using the right tools. All beneficial statistics that can mean the difference between failure and success with your online marketing efforts.

ORGANIC RESEARCH

Ever wondered why your competitor are outranking you and are successful online? Wouldn’t it be beneficial if you could gain insights into your online competitors to find out what works for them? Competitor analysis, AKA organic research does just that.

From discovering where they appear within the search results to what percentage of their traffic comes from what keywords and phrases. Organic research also enables you to discover new competitors, gain insights into their most popular landing pages and much more besides.

Backlink Analysis

Backlinks are a funny business. Acquire the right ones and you can see a huge difference to your rankings. Acquire the wrong ones and you can get penalised even though you don’t have direct control over them. Conducting a deep link analysis will not only show you all links pointing back to your website, but it will enable you to determine the quality of those links and disavow the spammy ones – essentially letting Google know that you don’t wish to be associated with them.

Incoming links are not the main factor determining where your site appears within search, but they can have a major impact if you don’t keep an eye on the situation. You can also carry out a backlink analysis on your competitors, which can be useful for finding and reaching out to other sites within your sector.

For a lot of businesses, getting a website developed and put live is the end of the digital journey. They focus on running their own business and the website is left online as a showcase. Sometimes they’ll add new products or update the news section but that’s about it. However, correctly optimising your website means understanding your audience. The correct data can mean the difference between at the top of the results or on page two and beyond. As most people don’t look past the first page of the results, it’s imperative that research and analysis is carried out as part of your SEO strategy, to ensure the best possible results.

Some of the many areas we cover

Local SEO

Increase your search presence whilst targeting a local audience in a specific area that your business operates in.

International SEO

For businesses looking to increase brand awareness and search visibility on an international level.

E-Commerce

For businesses that generate revenue directly through their website, improve product visibility, conversions and sales

On-Page SEO

The practice of optimising individual web pages to improving ranking positions. Covering several areas of SEO.

Technical SEO

Improving user experience, metrics and your conversion rate through structure, design and (A/B) split testing.

Website Audit

Website analysis of all factors affecting search engine visibility. Identifying errors and areas of improvement.

Speed & Performance

Speed has been a ranking signal since 2010. Improving loading speed helps to reduce bounce rate and increase conversions.

Research & Analysis

Gain insights into how your competitors perform organically. Discover untapped phrases by volume search and difficulty.

Penalty Recovery

Algorithm and manual penalty identification, recovery and avoidance strategies to get your rankings back.

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