We managed the SEO for a 3rd party VLC Media Player website, the worlds most popular open-source media player.
We also implemented and managed the on-going AdWords campaign whilst consistently gaining a 10/10 QS (Quality Score) ensuring a lower CPC and therefore higher conversions.
With a budget of $35,000 per month to be spent on paid advertising, it was imperative to gain as high a quality score as possible to ensure the lowest possible cost per click.
Attracting over 400,000 clicks per month, this worked out at a very low AVG CPC.
VLC Media Player