Silver Scope Media managed the onpage SEO for a 3rd party VLC Media Player website, the worlds most downloaded open-source media player and implemented and managed the on-going AdWords campaign whilst consistently gaining a 10/10 QS (Quality Score) ensuring a lower CPC and therefore higher conversions.
With a budget of $35,000 per month to be spent on paid advertising, it was imperative to gain as high a quality score as possible to ensure the lowest possible cost per click. Gaining over 400,000 clicks per month, this worked out at a very low AVG CPC.
This is the quality of your ads, keywords and landing pages. A higher QS leads to a lower CPC and better positions.
The more optimised your on-page SEO is, the lower you pay. Appear higher up and pay less than the ad below.
The key to higher conversions is a high quality landing page, therefore achieving the lowest cost per click possible.
Rest assured when using us to manage your paid campaigns that your ads are in the hands of a Google certified individual.