We carried out competitor analysis on closely related companies which provided Escco with invaluable information on where their direct competitors where gaining their traffic from, both organically and paid and in what percentage.
Using this information, we were able to not only carry out keyword research on targeted keywords and phrases, but were also able to provide Escco with higher volume phrases which hadn’t been considered or thought of.
Search Engine Optimisation
With this information to hand, we implemented and managed the onpage search engine optimisation delivering great results which saw a spike in traffic due to achieving page one results for targeted phrases. See screenshots below for statistics.