VLC Media Player - PPC Management

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Project Description

Pay Per Click Management

Silver Scope Media managed the onpage SEO for a 3rd party VLC Media Player website, the worlds most downloaded open-source media player and implemented and managed the on-going AdWords campaign whilst consistently gaining a 10/10 QS (Quality Score) ensuring a lower CPC and therefore higher conversions.

With a budget of $35,000 per month to be spent on paid advertising, it was imperative to gain as high a quality score as possible to ensure the lowest possible cost per click. Gaining over 400,000 clicks per month, this worked out at a very low AVG CPC.

Adwords Quality Score

Quality Score

This is the quality of your ads, keywords and landing pages. A higher QS can lead to a lower CPC and better positions.

Average Position

The more optimised your onpage SEO and ads, the lower you pay. Appear higher up and pay less than the ad below.

Average Cost Per Click

The key to higher conversions is a high quality landing page, and achieving the lowest cost per click possible.

Google Certified

Rest assured when using us to manage your paid campaigns that your ads are in the hands of a Google certified individual.

Google AdWords Campaign

Adwords Campaign
Budget Per Month
Quality Score
Clicks Per Month