We ran an extensive digital campaign on a 3rd party VLC Media Player website, an open-source media player for Windows. A combination of SEO and PPC strategies was used, which resulted in several #1 rankings, over 10,000 unique visitors per day and 1000+ downloads per day.
OBJECTIVES.
- Increase brand awareness
- Increase the number of software downloads
- Increase the total number of website visitors from USA/UK
STRATEGY.
- Keyword and competitor research to identify new digital audiences
- Multi-channel approach including link building, SEO and PPC
- Study user behaviour and redesign webpages to increase conversion rates
OUTCOMES.
- 10K+ visitors per day (53% from USA/UK)
- 1K+ software downloads per day (31% from USA/UK)
- #1 Positioning for lucractive keywords
NOTABLE RESULTS.
RANKING HIGHLY COMPETITIVEKEYWORDS WITH A COMBINED
1.4M
Monthly search volumes
17 HIGHLY LUCRATIVEKEYWORDS NOW
#1
In organic search
WE INCREASEDDOWNLOADS BY
1200%
Through SEO & PPC
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