We ran an extensive digital campaign on a 3rd party VLC Media Player website, an open-source media player for Windows. A combination of SEO and PPC strategies was used, which resulted in several #1 rankings, over 10,000 unique visitors per day and 1000+ downloads per day.

Campaign summary

OBJECTIVES.

  • Increase brand awareness
  • Increase the number of software downloads
  • Increase the total number of website visitors from USA/UK

STRATEGY.

  • Keyword and competitor research to identify new digital audiences
  • Multi-channel approach including link building, SEO and PPC
  • Study user behaviour and redesign webpages to increase conversion rates

OUTCOMES.

  • 10K+ visitors per day (53% from USA/UK)
  • 1K+ software downloads per day (31% from USA/UK)
  • #1 Positioning for lucractive keywords

NOTABLE RESULTS.

RANKING HIGHLY COMPETITIVEKEYWORDS WITH A COMBINED

1.4M

Monthly search volumes

17 HIGHLY LUCRATIVEKEYWORDS NOW

#1

In organic search

WE INCREASEDDOWNLOADS BY

1200%

Through SEO & PPC

Speak to an SEO strategist

Growing a business online is hard, but it doesn’t have to be. Speak to our SEO strategist today and find out how we can help you drive organic growth. We'll also provide you with a free comprehensive website audit with actionable recommendations. Give us a call on 01432 483163 or send us an email.