Data-Driven Digital Growth

SEO stands for Search Engine Optimisation, which is the practice of optimising a website to increase the quantity and quality of traffic through organic search engine results.

Millions of people are entering queries into search engines like Google every second to find answers to their needs. SEO is a range of optimisation techniques designed to increase the visibility of your website within these results and attract more customers to your business.

The higher your website appears in the results for these queries, the more traffic it will receive. There’s more to it, such as targeting the correct type of search intent, but this is the basic answer without a bunch of jargon.

A search campaign done correctly puts your website higher up in the search results on major search engines like Google and makes it easier for customers to find your business services and products. As 75% of users don’t go past the first page of the search results, being on the first page of the results increases brand awareness and the number of visitors who will find your website.

Does your business own a website? Simply put, any business that has a website should be using SEO in some form or another. It may be that you implement a range of techniques and strategies yourself, but you must have some search component within your marketing strategy if you’re looking to succeed online. The key is to develop a flexible, continuous campaign that works for your business’s goals.

To see improved results, as a general rule, it can take between 3 and 6 months for less competitive industries and up to a year for highly competitive industries. Other factors make a difference to timescales, such as your domain authority, where your site is currently ranking, keyword difficulty and competitor levels.

No SEO agency can guarantee results, and if they do, you should steer well clear. As SEO strategists, we have no control over search engines and their forever-evolving algorithms. However, we do have a proven track record of achieving significant growth for our clients and are confident in bringing significant increases.

A combination of reputation and expertise makes us an ideal fit to work on your digital growth campaign. We stay up to date with search engine algorithm changes, apply only best practice techniques and base our work on results rather than commitments. See what clients are saying about our digital campaigns.