Bull Products

Bull Products

Bull Products are a leading British manufacturer and service provider of fire safety equipment.

Growing a leading service provider of fire safety equipment to the construction industry required a clear digital strategy to increase organic visibility. We partnered with Bull Products to provide a digital marketing strategy and campaign management for SEO/SEM. We also provided Bull with support and development needs across their range of brands and online platforms.

Objectives

  • Increase brand awareness
  • Increase organic visibility
  • Increase lead generation

Strategy

  • Market research using industry leading data-insight tools to identify new digital audiences
  • A broad range of technical, on-page, off-page and content optimisations
  • To improve organic search rankings and performance through optimisations and UX design changes

Outcome

  • 339% increase to organic traffic
  • 248% increase to unique visitors
  • 1016% increase to average time on site

“His knowledge, advice, ideas and implementation have greatly increased exposure to our markets and has increased traffic to our website”

Bradley Markham, Bull Products

“I have worked with Omri over the last 13 months on SEO. He is always super-responsive, happy to help, and to share his knowledge”

Jill Anthony-Ackery, Bull Products