Checkpoint Group specialise in an extensive range of innovative, high-quality fire and safety solutions.

We have been the digital marketing partner for Checkpoint since 2021 and have provided them with an extensive SEO campaign to increase their organic performance. Checkpoint had clear objectives they needed to achieve which included the development of a new eCommerce store, and a greater focus on driving more sales than in previous years.


  • Increase brand awareness
  • Increase organic performance
  • Increase eCommerce sales


  • Development of a new eCommerce website which better represented their brand
  • Competitor, keyword and market research to identify new digital audiences
  • A multi-channel approach, including a mixture of on-page and off-page search optimisation
  • To improve organic search rankings and performance for commercial and transactional intent through analysis and optimisation of product pages


  • 91 page one keyword listings, over 1000 in the top 100 positions
  • Reduced bounce rate by 67% through UX/UI optimisations
  • Increased organic website traffic by 268% so far during the campaign

“Amazing results. A great team and have helped so much in building our online presence!”

Gavin Pridham, Checkpoint Products

Designed to attract, built to convert

SEO is more than just ranking keywords and building traffic. To truly improve organic performance, you need to understand user behaviour, search intent and how UX/UI affects user engagement.

We provided strategy and direction and as a result, redeveloped Checkpoint’s eCommerce website to more appropriately reflect their brand whilst improving the metrics that matter, conversions. The end result is a visually appealing website, one that is designed to attract and built to convert.

“The service and work that has been done has been above and beyond expectations”

Hayley Williams, Checkpoint Products