S60 Cert Key

S60 Cert Key

S60 Cert Key was one of the largest unlocking providers for Symbian mobile devices.

Growing a SaaS company & tapping into a hungry US market. That’s what we did for S60 Cert Key, a mobile phone unlocking provider. We crafted and delivered a first-class digital strategy that rocketed this mobile unlocking platform from to 400k+ members in just two years whilst reaching over 300k users and 1.2M pageviews per month. As a result, the platform ended up being one of the biggest of its time (When Symbian was the major OS for mobile phones).

Objectives

  • Establish a strong online presence in a competitive field
  • Acquire 50k users in the first 12 months of the digital campaign
  • Increase new website visitors from USA/UK by 200%

Strategy

  • Keyword and competitor research to identify new digital audiences
  • Multi-channel approach including link building, social marketing and on-page SEO
  • Integration of SaaS model to increase revenue by offering premium services

Outcomes

  • 321k organic visits per month
  • We increased website revenue by 486% through SaaS model
  • 427K signups over a 2-year digital campaign