VLC Media Player
VLC Player
VLC Media Player is the world's largest open source media player for desktops and mobiles.
We ran an extensive digital campaign on a 3rd party VLC Media Player website, an open-source media player for desktop and mobile devices. A combination of SEO and PPC strategies was used, which resulted in several #1 rankings, over 10,000 unique visitors per day and 1000+ downloads per day.
Objectives
- Increase brand awareness
- Increase the number of software downloads
- Increase the total number of website visitors from USA/UK
Strategy
- Keyword and competitor research to identify new digital audiences
- Multi-channel approach including link building, SEO and PPC
- Study user behaviour and redesign webpages to increase conversion rates
Outcomes
- 10K+ visitors per day (53% from USA/UK)
- 1K+ software downloads per day (1200% increase)
- 17 keywords in 1st position